Art Direction - Compilation

22/4/2026 - 22/7/2026 (Week 1 - Week 7)
Shawn Wong Kai Hen / 0375372
Art Direction / Bachelor of Design (Hons) in Creative Media
Project Compilation



  INTRUCTIONS  






  Week 1 - Assignment Brief  

At the first week, we having a briefing in class for our assignment. For this module we also need to work in group as art director. Our lecturer have introduce us in 2 task we need to done which is individual and group work.

For the individual task we need to do research by our own for game observation study. For this module we need to redesign a endless game call subway surfers. So for individual task we need to do the observation study for subway surfers and choose another endless game also example like minion rush, temple run and others.

And for the group task we need to work as group to research and redesign the endless game for subway surfers. But for now we just need to done the individual part first.



  Week 2 - Individual Task Briefing  

At week 2, Mr Fitri host an online meeting class to have a briefing for our individual task work. He explain what we need to include for our research and what need to apply in our research and what we need to be done.

Below are the guide for what we need to done for our task:



  Week 2 & 3 - Group Work Briefing / Progression   

During week 3, we back to physical class, Mr fitri will briefing us for our group work. Same with our individual work, but this time we need to work as group to do research the game art direction.



Individual Task Progression

During this 1 week, i also started to do my individual observation study. We must use subway surfers as our main research game and we also need to choose 1 more game for reseach also so i have choose jetpack joyride as my second game.

Why i choose jetpack joyride because it my childhood game. So i was so interest to do some research for this game. But after more than 10 years not playing jetpack joyride, i just realise the game at now still keep updating. So are quite interesting for this game.

Access my canva for my work progress:


  Week 3 & 4 - Weekly Progress  

We have no class at week 4,  and we have already done our own individual task, so we started work on our group proposal together during week 3 to week 4. We think will have class so have done early to have consultation to Mr Fitri but didt recive feedback from Sir.

So we just decided to meet Mr Fitri at next week physical class and have the consultation in class. Here are our proposal below:


  Week 5 - Project Proposal Briefing  

At week 5, Mr Fitri start to briefing us our new task project proposal. So we have project 1 and 2. Project 1 are proposal and project 2 are project management.



We also give Mr Fitri review our previous work and have some feedback from Mr Fitri. For our research are good and our art direction are correct. Because we are choosing doing black and white as our game styling, so Mr Fitri have given some feedback and ideas.

Feedback:




























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