29/5/2026 - 26/7/2026 (Week 1 - Week 14)
Shawn Wong Kai Hen / 0375372
Art Direction / Bachelor of Design (Hons) in Creative Media
Project Final Compilation
INTRUCTIONS
Week 1 - Project Briefing
During our first week, so we have a short brief in class to
discuss about the project. For first week are bot much
information, and we also need to form a group for the
project.
Week 2 - Game Observation
During week 2, Mr.Fitri are brief us about the project for
game observation study, so each person of us in group need to
do research for different endless game and do comparison with
subway surfers. So i have choose to compare jetpack joyride to
subway surfers.
Week 3 - Game Observation Study
At week 3, i have done my game observation study, for now i
still feel lost because i dont know what this module are doing
for and what is art direction and how to be a real experience
art director.
And week 3 we also having class, and Mr.Fitri also briefing us
on our group assignment about what we really need to prepare for
our group project.
Week 4 - Game Visual Analysis
So for this week we have no class online, but we have
start and done our group first project game visual
analysis. At this stage we still confuse when we doing the
game visual anaylsis, but luckily after our discussion, we
started up some ideas and we know what art direction we
need to move on.
Week 5 - Project 01 & 02 Briefing
Week 8 - Project Presentation
So we have no class for 2 week, but we still complete our
progress in time, at week 8 we have been informed to join
attending the Prof Cleaver Future Graduates & clinic
talk. But because Mr.Fitri also will attend the talk so we
still can show our progress to him to have a review.
Week 10 - Project Progression
So for this week, we started to design our things, so i
have taking task to design UI elements and obstacles for
our game, for our styling are doing subway surfers in
doodle style and we change some gameplay for the subway
surfers.
So for our gameplay our doing different perspective which
is we are the perspective for the guard chasing the
person. So the ideas also been approved by Mr.Fitri and we
just proceed the idea and work on it.
And during week, so i have done something for my task
which is the UI elements design at the below, and this are
the early ideation and still need to be refine after
this.
And i aslo doing the obstacles design which is the barrier, so decided to use back the same barrier but doing in doodle styling, and different obstacles like train are doing by my others member.
And i also doing the abilities have in the subway
surfers and create it in our styling, we change the
abilities to the things related to our design to
consistent it the game direction. So i also redesign
the different abilities.
Here are the Progress for Project 01 below:
Week 11 - Project Consultation
For this week we have show our progress in class, Mr.Fitri
also have give us some feedback for our design, but overall
the things are fine, so just continue to move on our project
design.
So for my progress, i have create the UI panel design for the
game, so i have create different panel based the panel have in
the subway surfers and redesign it based on our own doodle
styling. But for now are still black and white and we still
haven't refine the things and adding details for our
design.
Week 13 - Project Progression
At this week, we continue to refine the design, because we
all not join the week 12 consultation so we have no feedback
during week 12 so we just continue refine our progress and
have consult during this week.
For my progression, i still continue to refine the UI and
panel design, because also need to wait others member to
complete and we can mockup the design to make it our final
look.
So here are the after refine UI Panel design, we decided to
add some color based on the feedback during consult to
buttons, so not only black and white to all the things.
Week 14 - Presentation &
Submission
Presentation Video
Reflection
Throughout this project, I gained valuable experience in
redesigning an existing game while maintaining its
original gameplay and mechanics. I focused on building a
consistent black-and-white doodle visual style by
redesigning the UI, icons, obstacles, collectibles,
missions, achievements, and settings. During the design
process, I went through multiple iterations, refining each
element to ensure visual consistency and usability. This
project strengthened my skills in UI design, visual
storytelling, and attention to detail, while also teaching
me the importance of feedback, experimentation, and
continuous refinement in creating a cohesive and engaging
game experience.
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