26/9/2025 - 26/12/2025 (Week 6 - Week 10)
Shawn Wong Kai Hen / 0375372
Collaborative Design / Bachelor of Design (Hons) in
Creative Media
Collaborative Design Practice - Task 2
INTRUCTIONS
LECTURER BRIEF
Week 6 - Ideation (Moodboard & Art Direction)
At this stage, I had already arranged the tasks for all group
members and created a weekly timeline. Since the moodboard was
completed, I informed a few members to begin sketching their
ideation. As I’m not very strong in illustration, I assigned
the drawing tasks to members who are skilled in it. They will
be in charge of the sketches, illustrations, logo and icon
design, packaging design, and other visual elements.
Fig 6.1 - Moodboard (Final)
This is the approved moodboard based on the styling
confirmed by Mr. Shamsul. I reminded the members in charge
of sketches and design to refer to the Miro board for
consistency, but many preferred to work on their own. As a
result, the logo was created in a candy pop style, while
the chosen cookie mascot used a different style, causing
inconsistency in the overall card design.
Fig 6.1 - Logo & Mascot Sketching
I was absent that day due to personal reasons, so Felita
presented our progress to Mr. Shamsul and Ms. Anis. They
provided feedback (shown in Image 6.1) and chose the
cookie as our design mascot. Since I was absent, none of
the members informed me about this decision — Felita
simply continued with the cookie design.
Week 7 - Mascot Design
This week, we continued working on the design phase. At the
moment, only the mascot design has been started, and it is
not finalized yet. The other design tasks have not been
started by the group members, and one member only replied by
saying she would begin soon but did not show any progress.
Since we had no class this week, we updated our work on
Miro, and Mr. Shamsul reviewed our progress there.
Fig 7.1 - Update Progress Miro
For now, none of the designs have been approved yet, so
we will present everything again to Mr. Shamsul in Week 8
for approval.
In Week 8, Mr. Shamsul informed us earlier that the class
would be held online. We presented the mascot design for
his feedback. However, our overall progress was limited
due to slow contributions from some members and several
designs that did not meet the expected standard.
Therefore, we focused only on showing the mascot design to
get it confirmed by Mr. Shamsul.
Fig 8.1 - Mascot Design
After presenting the mascot design and receiving
approval from Mr. Shamsul, we also showed our logo
variations since they were created in different colors
and styles. The logo at the bottom right with the green
tick is the version approved by Mr. Shamsul.
Fig 8.2 - Logo Design Confirmed
Week 9 - Finalized Mascot Design
This week, I expected my members to present the finalized
mascot and the card design. I had assigned these tasks to
two members who are close friends, so I assumed they would
coordinate and update each other on their progress. However,
based on the updates I received, the mascot was already
completed in Week 8, but the member in charge of the card
design had not started yet.
I originally planned for us to print all the elements in
Week 10 and present in Week 11. Printing in Week 10 would
have given us enough time to refine the details afterward,
but the delay has affected our schedule.
Fig 9.1 - Finalized Mascot Design
Since we didn’t have much to show this week, we only
presented the finalized mascot design to Mr. Shamsul. The
member in charge of the card design mentioned that they
would start working on it. I realized that we need to
complete it as soon as possible so we can move on to
creating the prototype.
Week 10 / 11 - Game Prototype Finalization &
Printing
There was no class this week, but we missed Mr. Shamsul’s
message saying we could meet him at the school on 27 Dec. I
then contacted him to arrange a meeting the following Monday
to present our progress.
By Week 10, the card design was still not completed by the
assigned member. She did not reply to any messages in the
WhatsApp group, and only after 5–6 hours did she send an
image saying she was working on it. I reminded everyone that
everything needed to be ready by Monday for our meeting with
Mr. Shamsul.
Although she eventually completed the design, the result
was inconsistent — the styling, colors, and text did not
match our visual direction. I had no choice but to accept it
temporarily and show it to Mr. Shamsul, knowing it would
likely be rejected. As expected, the design was not
approved. With only a few days left, I had to redesign the
card myself and still prepare the prototype before Friday’s
class.
Fig 10.1 - Rejected Card Design
I contacted Jun Jie, and we decided to redesign the
card together. We only had two days left to complete the
card, instruction booklet, and packaging design. I
assigned the member who created Figure 10.1 to handle
the packaging, while Jun Jie and I focused on
redesigning the cards.
Within two days, we managed to complete the redesigned
cards and instruction book. The new card designs are now
more consistent and better aligned with the cookie-style
mascot.
Fig 10.3 - Instruction Book
After completing the designs, we quickly sent them to
Annika to print the prototypes. Fortunately, she
cooperated well and printed everything promptly. Below
are the prototypes we produced.
Fig 10.4 - Game Prototype
*BONUS PART*
On the night before our Friday presentation, the member
who previously designed the rejected card also completed
the packaging design. Jun Jie and I hoped it would be
acceptable, but when she showed us the result, we were
completely speechless.
Fig 10.5 - Fail Packaging Design
Fig 10.6 - Fail Packaging Design 2
After seeing the packaging design, I realized
we would not be able to present a proper
prototype or have a smooth playtest the next
morning. It was clear that the quality did not
meet the required standard. At this point, I
also noticed that this member struggled with the
design tools, as she mainly worked using her
iPad and was not familiar with Illustrator,
which affected the overall progress of the
team.
*Feedback After Presentation*
I would like to apologize to Mr. Shamsul, Ms.
Anis, and Dr. Luqman for not being able to present
a fully completed version of our game. However,
I’m still grateful for the valuable feedback given
by Dr. Luqman and Ms. Anis.
- From Dr.Luqman -
-
The card design shows good consistency
between the cookie style and overall
visual theme.
-
The instruction background may be too
dark; if we use a dark background, we
should add more supporting elements or
textures.
-
The instruction layout feels slightly
empty, so we can adjust the column sizes
or include small mascots or decorative
elements to fill the space.
-
We should also consider how the card
visuals can attract users and encourage
them to buy the game.
-
Check for typos carefully — spelling and
grammar must be correct.
-
The card fronts are good, but the card
backs look too plain and need more visual
interest.
-
Consider how the card design can attract
users and encourage them to buy the
game.
Week 12 -
Week 13 -
Week 14 -
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