Major Project 1

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3/2/2024 - 17/3/2025 (Week 1 - Week 7)
Shawn Wong Kai Hen / 0375372
Major Project 1 / Bachelor of Design (Hons) in Creative Media
Final Project Compilation


 INTRUCTIONS 



 Work Progress 

Week 1 - Idea Pitching

Ideation Pitch - 4/2/2025


Week 2 - Our Work Space

Fig Jam Work File - 5/2/2025


Week 3 - Task 1 Individual Progression and Submission


Week 6 - Task 2 Final Submission
Task 2 Final Submission - 11/3/2025


 LOW FIDELITY WIREFRAME PROGRESS 

Live navigation &Gamifications - Figma

Revised Ideas (AI-Powered) - Figma


 CONSULTATION FEEDBACK 

WEEK 1
During our first consultation, we asked Mr. Shamsul some pre-prepared questions, as follows:

1. We have the themes of health, work, and the underwater world.

2. How many main problems does this app need to address? For example, for healthcare, we have identified two main issues: the medical system is inefficient, and the government’s health campaigns are ineffective. Do we need at least three issues to proceed?

3. What aspects of work-related content can we explore? We have an idea to embed a game and AR feature in the app, similar to Shopee, to promote campaigns. Is this feasible?

His feedback on the health app was that the target audience is not focused enough, which may make the AR feature impractical. This is because people in remote areas may not be proficient in using smartphones or may lack access to stable internet and electronic devices. Regarding the work-related app, he did not provide much feedback but considered it feasible. As for the underwater world app focusing on coral conservation and NGO missions, he agreed with the concept but pointed out that it is too niche and would be more effective if it targeted a broader audience.

For the remaining questions, he said he would consult other lecturers before providing a response. He hopes we can finalize our implementation goal by next week.

WEEK 2
  • Current idea is just focus on information finding, can add automatic planning function. Example: user search for location (eg: Penang) and set duration of travel, the app automatic help them to plan where to go and what to eat. Because people might feel troublesome to make travel planning. 
  • Can do smart filter, like Muslim friendly restaurant or family friendly destination. 
  • Can add features like community connection, people can host a travel plan, find or invite travel companion to join the trip in the app. (Safety consideration: need to filter user by upload profile picture, verify id number etc.)
  • Think about how to earn money(by subscription or advertising)/how to plan the subscription. Eg: Premium user can host while free uer can only join the trip? How much would people want to subscribe? (can ask in interview question)
  • Things to modify: Overview, Problem statement (add problem related to overwhelming info when doing travel planning) 
  • Interview Questions prepare 3 set for: Solo traveler, Couple traveler, Family traveler
WEEK 3
Overall, no problem. Check on the problem statement and do more case studies on competitors and research on how verifications and ratings impact / help users.

WEEK 4
  • One person does one user persona.
  • The amount of user journey map still not confirmed, will update once he gets the answer.
  • Need to have motivation in user persona.
  • The photo does not match the name. Make sure all the information is aligned.
  • The submission requirement are just user persona and user journey map.

WEEK 5
  • User Persona - no comment
  • User Journey - Check out the link sent in the group for the component of user persona, can add more if needed (e.g.: channel) but our user journey content is quite complete, so it is optional to modify it.
  • Card Sorting - Need to test by users, collect at least 2 test result and compared to our results, revise accordingly.
  • Information Architecture - Suggested to put discover section before planning
  • User Flow - make sure you have the onboarding in the user flow, and the process is streamlined, not too many steps.
  • Sketches - Just draw the app interface, not necessary to have storyboard.

WEEK 6
  • Good progression can add error color in the design guideline
  • Presentation time still not confirmed, will update later, attire: semi-casual (no shorts and slipper).
  • It is up to us to distribute the workload; we can do one person one flow for the Lo-fi wireframe.
  • Can use UI Kit to construct wireframe.
  • We add more content in Information Architecture, it has some difference from card sorting results. Mr. Shamsul said as revised back again the card sorting does not make sense since the Information Architecture already done, we can explain the reason for our changes when presenting.

WEEK 7 (Presentation Feedback)
  • The outcome does not address the problem statement, people still need to select many things in booking process. 
  • The main feature is AI auto trip planner, but the UI does not show the sense of AI-driven, it is just normal app interface similar to other app in the market.
  • Should research on the AI interface design and how it looks like, how it interacts with user and how it works.
  • Outcome for now cluttered with many features, but they do not address the problem, once your main feature addresses the problem well, you can add in other features.

WEEK 7 (Consultation Feedback)
Option 1: Revise the Wireframe
  • Add a screen for users to input a prompt for AI-generated suggestions, with questions like destination, budget, and travel mode (should be no more than 3 steps).
  • Introduce a simple CTA button for trip planning:
    Prompt screen → User inputs preferences → Auto plan.
  • Home page design is unclear.
  • Consider making the home page an entire prompt screen where users enter preferences and instantly generate a suggestion list (or make it into discover page).
  • Search function should be the main feature.
  • If using Discover, consider changing the icons for better clarity.
Option 2: Change USP & Revise Problem Statement
  • Host & Join Trip feature could be the unique selling point.
  • Could revise the problem statement: hard to find travel buddies etc.

 REFLECTION 

Experience
Developing Travel Kaki has been an insightful experience, blending research, user analysis, and iterative design. A key lesson was balancing functionality with engagement, ensuring interactive features enhance usability. Designing the logo with a playful foot element reinforced the app’s identity, while integrating gamification required careful planning to sustain motivation. Market research and prototype testing provided valuable user insights, refining features like location-based rewards and cultural storytelling. This project deepened my understanding of user-centered design and real-world feedback. Moving forward, I aim to enhance personalization and optimize recommendations, further strengthening Travel Kaki’s impact.

Observations
During Travel Kaki’s development, I identified key patterns in how travelers, especially solo explorers, interact with travel apps. Many depend on mainstream platforms like Google Maps and TripAdvisor, which often lack personalization and gamification. Additionally, these platforms prioritize popular tourist spots, leaving lesser-known cultural gems overlooked. Another critical challenge was information overload—users often struggle to filter relevant insights amid excessive data. Addressing these gaps became essential in shaping Travel Kaki into a more engaging and user-friendly travel companion.

Findings
Research and user feedback revealed several key insights:

  • User Preferences: Travelers crave immersive and authentic experiences but struggle to find hidden cultural gems.

  • Engagement Challenges: Traditional travel apps prioritize listings over interactive exploration, leading to lower engagement.

  • Gamification Opportunities: Features like collectible digital souvenirs and travel mascots can enhance user interaction and retention.

  • Pain Points: Common frustrations include overcrowded landmarks, limited awareness of heritage sites, and difficulty discovering traditional crafts and street food.

  • Design Priorities: A clean, visually appealing UI/UX is crucial, as cluttered interfaces discourage prolonged use.




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