27/9/2024 - 6/1/2025 (Week 1 - Week 15)
Shawn Wong Kai Hen / 0375372
Minor Project / Bachelor of Design (Hons) in Creative Media
Minor Project -Expedio X-Board
LECTURES
The first week marked the beginning of our project class, where Mr.
Mike introduced the MLE (Module Learning Experience) and provided an
overview of the three client companies and their respective
requirements. After forming groups of 5 to 7 members, our group,
intrigued by the exciting and creative possibilities of Expedio's
challenge, decided to collaborate with them.
Before concluding the class, Mr. Mike collected all our email addresses to facilitate the future distribution of important project documents.
Fig 1.1 Project Briefing MLE
INSTRUCTIONS
WEEK 1
In Week 1, we were tasked with completing activities prepared by Mr.
Mike on the Miro board. Initially, we found the Miro interface
overwhelming, as none of us had prior experience using the platform.
However, after Mr. Mike’s detailed briefing, we gained clarity and began
to understand how to approach the tasks. Below is an overview of our
Miro board workspace.
Miro Board Workspace
WEEK 2
In Week 2, during our initial class discussion, our group
encountered some uncertainty regarding the specific content
required for the Miro board. Our group leader, Jun Jie,
facilitated a meeting with the team to discuss the project and
assign tasks to each member.
My responsibility was to research Expedio's target audience, a task that proved to be quite challenging. To streamline the process, Lina assisted me with the research, allowing us to make more progress collaboratively.
Fig 2.1 My Contextual Research
WEEK 3
Mr. Mike arranged a meeting with our client, Expedio, to help us
gain clarity on their requirements and gather essential project
details. Unfortunately, I couldn’t attend the meeting due to a
class schedule conflict, so I relied on my team members to
represent our group. In preparation for the meeting, I
contributed by compiling a list of questions derived from our
research conducted the previous week.
Access to Miro Board - View the list of Questions.
WEEK 4
At this week, we have booked an appointment with the Expedio team
and each group leader are invited to go visited the Expedio company.
But im group member so i just continue to work on the tasks that
leader told me to complete. After group leader visited the Expedio
compony and send back some image for the product prototypes and
explain how to assemble and disassemble the boards. They also
introduced to leader and leader back and explain to us to make sure
all group member are understand.
Fig 2.2 Visit Expedio Company
Fig 2.3 Estimated Survey Responses
This week, we focused on refining and finalizing our survey
questions. After receiving approval from Mr. Mike, we began
distributing the questionnaire across various online platforms to
reach a broader audience. The team shared the survey on Instagram,
LinkedIn, Facebook, and other channels to maximize responses.
WEEK 5
Before distributing the survey, we estimated the number of
responses we aimed to gather and identified relevant individuals
to invite. Fortunately, we successfully received responses and are
grateful for their participation. This week, we collected 80
responses from four key target groups: creative teams, educators,
entrepreneurs, and others. The following week, I delegated the
data analysis tasks to three members, assigning each one category
to analyze and summarize the key insights for Expedio. To avoid images overload here, you are allowed to view all the
progress on here.
Survey Feedback Summary - PDF
WEEK 6
Fig 2.4 Insights and Discovery
Fig 2.5 Problem Statement & How Might We
This week, after completing the data collection and analysis,
our attention turned to uncovering key insights. We summarized
our findings and presented them to Mr. Mike. During the
discussion, he highlighted the importance of shifting our
approach from simply showcasing the X-Board’s features to
focusing on convincing potential users, especially those
unfamiliar with this type of whiteboard, to give it a try.
Taking this feedback into account, we refined our insights and
moved forward with defining the problem statement.
Fig 2.6 Visual References
At this week, we start to research for the visual references for
the design. I taking the task for design the website for promo the
X-board. Before start designing, our group leader required all
member research more for the visual references before start to
design.
Fig 2.7 Low-Fi Website Prototype
Given my prior design experience, I conducted research early on
and began working on a low-fidelity prototype. Although Week 8
coincided with a holiday, we remained focused on progressing
with the project. We also prepared a presentation slide to
showcase our progress and meet with the Expedio team to discuss
our developments.
WEEK 8
The Expedio X-Board Proposal - PDF
Fig 2.8 Presentation with Expedio Team
This week, we were informed by Mr. Mike that there would be no class.
As a result, we continued working independently on our tasks, focusing
on refining our work based on the feedback provided by Mr. Mike,
making necessary changes and improvements where required.
WEEK 10
In Week 10, we focused on creating the customer journey map. My
responsibility was to work on the website aspect, where I outlined
the entire flow of the site. This involved identifying the necessary
pages to design and determining the essential elements to include in
the website to ensure a seamless user experience.
Fig 2.9 Customer Journey Map
Gantt Chart, Progress Tracking
This week, we focused on refining our new user journey map to
better align with our 'How might we?' statement. Mr. Mark
consistently emphasized the importance of referencing this
statement throughout our process. We had in-depth discussions
about the optimal number of content posts, the specific content
to create, and the best timing for these posts. I quickly put
together a Gantt Chart to visualize everyone's tasks and keep our progress on
track.
WEEK 11
In Week 11, while continuing to work on the website design, I
received a message from our group leader regarding an issue with our
approach. Since we were focusing on promoting the product through
social media platforms like Instagram and TikTok, a desktop website
seemed less suitable for the campaign. After discussing with Jun
Jie, our leader, we decided to pivot and concentrate on designing a
mobile-sized website instead.
Fig 2.10 Mobile Size Website
This decision was well-received, given the widespread use of
mobile devices and our plans to leverage social media for
promotion. However, Mr. Mike raised an important question that
made me reflect: "Why would a social media user, unfamiliar with
our brand, click on our ads?" I spent considerable time
pondering this question. Unfortunately, during this period, I
fell ill and had to take a week off.
WEEK 12
Fig 2.11 Mobile Site Progress
Fig 2.12 Color Used
WEEK 13
This week, after collaborating with Jun Jie on the website
design for the past week, we were able to complete most of the
website, leaving only the prototype as the final task.
However, since Jun Jie noticed that some team members were
struggling to meet the required deliverables, he decided to
assist them with their tasks. As a result, I continued to
focus on finalizing the mobile website and developing the
prototype to ensure we could meet our project deadlines.
Fig 2.13 Overall Mobile Website
Final Mobile Site Prototype
WEEK 15
The Expedio X-Board Final - PDF
WEEK 16
Fig 2.14 Final Presentation with Expedio Team
CONSULTATION FEEDBACK
Consultation Feedback from Mr. Mike - PDF
PROJECT TRACKING DOCUMENT
Project Tracking Documents - PDF
REFLECTION
Experience
Throughout this project, I have learned a great deal, particularly
about effective communication with clients and how to successfully
meet project goals. While the design aspect itself was not
challenging for me, the most valuable lesson came from collaborating
with my team. Working together, we faced problems and found
solutions collectively, which strengthened our teamwork and
problem-solving skills. As the semester progressed, I observed
significant improvements in both my abilities and my approach to
team dynamics, ultimately enhancing my overall performance.
Observations
This project has been an invaluable learning experience, especially
in terms of client communication and goal achievement. While the
design work came naturally to me, the real growth came from
collaborating with my team. We tackled challenges together, finding
solutions through open dialogue and cooperation. This not only
improved our teamwork but also honed our problem-solving
capabilities. As the semester unfolded, I saw noticeable progress in
my skills and my ability to work effectively within a team, leading
to a more polished and successful outcome.
Findings
This project has been an incredible learning journey, equipping me
with essential knowledge and skills. I am especially thankful to Mr.
Mike, our instructor, and to Mr. Toru and Ms. Abi from Expedia for
their guidance and support throughout this experience. The insights
and skills gained will undoubtedly be beneficial for my future
endeavors. Through this project, I have not only enhanced my project
management abilities but also refined my client communication
skills, both of which will be invaluable assets as I advance in my
career.
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