13/5/2024 - 24/6/2024 (Week 4 - Week 10)
Shawn Wong Kai Hen / 0375372
Advanced Typography / Bachelor of Design (Hons) in Creative Media
Task 2: Key Artwork and Collateral
Week 5
Lecture 5 - Perception and Organisation
- Size
- Weight
- Direction
- Color
- Texture
- Structure
- Form
Organization / Gestalt
Organization in perception refers to how sensory information is structured and interpreted to form coherent and meaningful patterns. This process involves several principles, often referred to as Gestalt principles, which describe how we naturally organize visual information:
- Law of Similarity
- Law of Proximity
- Law of Closure
- Law of Continuation
- Law of Symmetry
- Law of Simplicity
- Law of Similarity: Grouping objects that are similar in appearance.
- Law of Proximity: Grouping objects that are close to each other.
- Law of Closure: Filling in gaps to perceive a complete, whole object.
- Law of Continuation: Perceiving continuous patterns rather than disjointed ones.
INSTRUCTIONS
<iframe
src="https://drive.google.com/file/d/1pPuoGajk6dVXriwgBpZpSc0ISAOk7JoV/preview"
width="640" height="480"
allow="autoplay"></iframe>
TASK 2(A) - KEY ARTWORK
For this task we are required to create key artwork
(wordmark/lettering) that reflects our identity using first name
(Shawn) or pseudonym . This key artwork will be used on collateral
as part of task 2B to adorm a lapel pin, T-shir and poster
(collateral).
- Simplicity
- Not necessarily legible
- Artwork made from type
- Artwork needs to be scalable
- Explore options - compositions etc.
- Elegant solution, visual communication
Ideation + Brainstorming
I have decided to use my nickname (Shawn). Our wordmark
should reflect our personal brand, and we have been advised to
focus our design to ensure clarity and impact. I have
identified three categories to guide this process:
industry-specific themes, personal values, and personal
interests. Within these categories, I have further narrowed
down specific elements that I can incorporate to create a
cohesive and professional wordmark.
Fig 1.1 Sketches
-
Personality: Generally carefree, Curious, Fun-loving, Friendly,
Extrovert
-
Interests: Movie, Video game, Sports, Travel
-
Creative:
Elegant, Artistic font, Minimalist, Modern
Fig 2.1 Visual reference from Pinterest
(15.5.2024)
I then searched Pinterest for some inspiration
and to look at how wordmarks are crafted.
Digitalization
Fig 2.2 Digital sketch & References with
Final - attempt #1, Week 4 (16-18/5/24)
For the design i used is a mix of modern
and artistic with varying thickness and
unique shape for each letters. The letters
have a stylish and somewhat sophisticated
look, likely to catch attention.
Each letter seems to have been customized.
The "S" has a unique curve, the "H" is tall
and narrow, the "A" has a elongated
crossbar, the "W" has an unusual arch in the
middle, and the "N" is wide and angular. This
customization ads to the uniqueness of the
design maintains a sense of balance
despite the differences in letter shapes
and sizes. The varying heights and widths
are arranged in a ways that feels
harmonious and balanced.
Refinement
Fig 2.3 Refinement with Final - attempt #1, Week 5 (23 - 25/5/24)
After receiving feedback from Mr. Vinod,
further adjustments are necessary for the
design. Firstly, the styling of the letter
"S" does not match the other letters.
While the other letters feature consistent
thickness, the "S" is more curved and
lacks this uniformity.
To address this, I have decided to refine
the design by ensuring consistent
thickness across all letterforms. I will
also use the same angle as depicted in
Figure 2.3, where the letters "HAWN"
exhibit a consistent thickness pattern and
design, with connections between "HA" and
"WN". Similarly, I will connect the "S" to
achieve a more unified look. The
redesigned "S" will incorporate some
curvature while maintaining consistent
thickness and will be connected to the
"HA" for a cohesive appearance.
Final Task 2(A) Key
Artwork
Fig. 3.1 Black wordmark on white
background - JPEG, Week 6 (30/5/24)
Fig. 3.2 White wordmark on black
background - JPEG, Week 6
(30/5/24)
Fig. 3.3 Color pallet - JPEG, Week 6
(30/5/24)
Fig. 3.4 Wordmark in actual colors on the
lightest shade of the color pallet -
JPEG, Week 6 (30/5/24)
Fig. 3.5 Wordmark in lightest shade on
the darkest shade of color
pallet - JPEG, Week 6
(30/5/24)
<iframe
src="https://drive.google.com/file/d/1w6UQhKN5RzQJHPSiGNelJnN-FlLbAcK0/preview"
width="640" height="480"
allow="autoplay"></iframe>
INSTRUCTIONS
- Not necessarily legible
- Artwork needs to be scalable
- Personality: Generally carefree, Curious, Fun-loving, Friendly, Extrovert
- Interests: Movie, Video game, Sports, Travel
- Creative: Elegant, Artistic font, Minimalist, Modern
Refinement
After receiving feedback from Mr. Vinod, further adjustments are necessary for the design. Firstly, the styling of the letter "S" does not match the other letters. While the other letters feature consistent thickness, the "S" is more curved and lacks this uniformity.
To address this, I have decided to refine the design by ensuring consistent thickness across all letterforms. I will also use the same angle as depicted in Figure 2.3, where the letters "HAWN" exhibit a consistent thickness pattern and design, with connections between "HA" and "WN". Similarly, I will connect the "S" to achieve a more unified look. The redesigned "S" will incorporate some curvature while maintaining consistent thickness and will be connected to the "HA" for a cohesive appearance.
Task 2(B): Collateral
For this task, we are required to design three collateral items, which could include a t-shirt, lapel pin, or tote bag, based on the key artwork. Subsequently, we need to animate the key artwork and create an Instagram account to showcase it. The final output must convey the intended message and mood set by the key artwork, both visually and textually. The deliverables include an animated key artwork in GIF format with specific dimensions of 800x1024 pixels.
-04.jpg)
While creating the animation, I experimented with various patterns and effects. I added a light sweep at the end of the word's appearance to make the animation more engaging and dynamic.
- Key Artwork must be readability, design a thing that meaningful.
- Bring out the meaning, what your letters represent you.
- The design not good enough, design and meanings not match.
- Mind the gap in between, think about how it looks when the logo size is reduced.
- Once is done and get approved, can continue to next task.
- Collaterals combination has to be something that connects its purpose/point with each other.
- Do not focus on a letter if it doesn’t have a special meaning to it.
REFLECTION
Experience
Creating a personal wordmark has proven to be
a challenging yet enlightening process.
Despite being familiar with the basics and
having completed a second draft, I find myself
struggling to convey a clear and meaningful
message through my wordmark. Feedback has
highlighted this gap, and as Mr. Vinod often
emphasizes, a successful wordmark must carry
inherent meaning.
In my quest to bridge this gap, I have
extensively researched the stories behind
major brands, exploring numerous books,
articles, and online resources. This deep dive
revealed that the most impactful wordmarks are
memorable and resonate deeply with their
audience, raising the question of whether this
is due to effective marketing or the inherent
quality of the wordmark itself.
Throughout this journey, I have gained
significant insights into my identity as a
designer and feel that I am steadily
progressing toward a more professional
standard. Despite the ongoing challenge, I am
committed to refining my wordmark to achieve
the clarity and impact that defines a truly
great design.
Observations
A deep understanding of oneself is essential
for creating a truly personal wordmark. Without
this self-awareness, the wordmark will lack
authenticity and fail to represent one's
identity accurately. Similarly, a clear
comprehension of a client's needs is crucial for
delivering a design that meets their
expectations. Without this clarity, the
resulting design will likely fall short of the
client's vision and requirements.
Findings
This task has highlighted that while creating a
wordmark may seem straightforward, mastering the
effective use of lines, shapes, letters, and space
requires profound knowledge and skill. To the buyer,
these elements might appear as mere simplicity, but
when they are uniquely and meaningfully arranged,
they transform into a valuable product.
Additionally, the ability to promote one's own
wordmark is a significant achievement and a source
of pride.
Creating a personal wordmark has proven to be a challenging yet enlightening process. Despite being familiar with the basics and having completed a second draft, I find myself struggling to convey a clear and meaningful message through my wordmark. Feedback has highlighted this gap, and as Mr. Vinod often emphasizes, a successful wordmark must carry inherent meaning.
In my quest to bridge this gap, I have extensively researched the stories behind major brands, exploring numerous books, articles, and online resources. This deep dive revealed that the most impactful wordmarks are memorable and resonate deeply with their audience, raising the question of whether this is due to effective marketing or the inherent quality of the wordmark itself.
Throughout this journey, I have gained significant insights into my identity as a designer and feel that I am steadily progressing toward a more professional standard. Despite the ongoing challenge, I am committed to refining my wordmark to achieve the clarity and impact that defines a truly great design.
Observations
A deep understanding of oneself is essential for creating a truly personal wordmark. Without this self-awareness, the wordmark will lack authenticity and fail to represent one's identity accurately. Similarly, a clear comprehension of a client's needs is crucial for delivering a design that meets their expectations. Without this clarity, the resulting design will likely fall short of the client's vision and requirements.
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